ShopNova · D2C
Performance Marketing Engine
Rebuilt paid acquisition across Google and Meta with server-side tracking and a creative testing system.
Google AdsMeta AdsCAPICRO
3.1x
ROAS
-37%
CPA
2x
Spend scaled
Ongoing
Timeline
The Challenge
ShopNova's ad spend was scaling but ROAS was falling and attribution was unreliable after iOS tracking changes.
Services used
Google AdsMeta AdsSEO
Our Approach
- 1Implemented server-side tracking with Meta CAPI and enhanced conversions.
- 2Restructured campaigns into a clean full-funnel architecture.
- 3Built a high-velocity creative testing system.
- 4Optimized landing pages for conversion.
The Results
- ROAS improved to 3.1x while spend doubled.
- Cost per acquisition dropped 37%.
- Attribution accuracy restored post-iOS.
“Their growth team took our Google and Meta ads from guesswork to a profitable, predictable engine. ROAS up 3.1x while we doubled spend.”
Vikram Patel
Head of Growth, ShopNova
More work
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