NorthEdge Retail · Retail
Headless Commerce Replatform
Re-architected a legacy store into a headless Next.js + Shopify storefront, cutting load times under 1s and lifting revenue 42%.
Next.jsShopifyHeadlessCRO
+42%
Revenue
0.8s
Load time
+28%
Conversion
16 weeks
Timeline
The Challenge
NorthEdge's monolithic store was slow, hard to update and bleeding mobile conversions. Page loads averaged 4.5s and the marketing team couldn't ship changes without engineering.
Services used
E-commerce DevelopmentUI/UX DesignSEO
Our Approach
- 1Re-architected to a headless Next.js storefront backed by Shopify for commerce.
- 2Built a token-driven design system and a CRO-optimized checkout.
- 3Migrated catalog and SEO with redirect mapping to protect rankings.
- 4Added edge caching and image optimization for sub-second loads.
The Results
- Online revenue grew 42% within two quarters.
- Average load time dropped from 4.5s to 0.8s.
- Conversion rate improved 28% and mobile bounce fell sharply.
“SUBZONE rebuilt our commerce platform from the ground up. Page loads dropped under a second and online revenue grew 42% in two quarters.”
Ananya Sharma
VP Operations, NorthEdge Retail
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